Why dangerousNEGRO?

by Tre B.



If you don’t know about dangerousNEGRO, read about us.  For those of you that do know about us, you may wonder why we chose the name dangerousNEGRO, or even why what we’re doing is so important.

To answer the first question, the name dangerousNEGRO is a tribute to past Afrikan and Afrikan American leaders throughout history who were dangerous because they posed a threat to the status quo and made a significant positive impact on the Black community.  Some people may have a problem with the term Negro; frankly speaking these people don’t know the history of the term.  DuBois, Garvey, Malcolm X, and Dr. King all used this term to describe Black people.  In another 20 years, the term “Black” will probably be seen in the same light as “Negro” is today, but it is what it is.

To the second point.  dangerousNEGRO is important for the same reason conscious rap is important.  We are the Nas and the Dead Prez of the clothing industry.  Most artists just make you dance or nod your head a bit, but conscious artists make you think as well.  Other clothing lines may simply have interesting designs and be very artistic, funny, or display your social/economic status.  We use your body as a billboard to advertise social consciousness and group identity in an attempt to uplift the Black community and people who identify with it.  Mainstream media and fashion are waging an ideological war against positive Black images by glorifying coonery and all types of negative Black stereotypes, we are the soldiers fighting back.  We are a visual representation of the Black Empowerment Movement.  Our clothing line is our uniform.

It is important for there to be alternative viewpoints coming from Black folks other that what you see in mainstream media because ideas and ideology have power to influence individuals consciously and sub-consciously.  It’s important for socially aware people to be able to identify with other people who share their interests so they know they are not alone.  There are plenty of us out there that don’t fall into those boxes they try to put us in, and wearing dangerousNEGRO is one way you can display to the world that you are one of those people.  The more of us we see out there, the more we can be confident in our power to get together and improve things on a massive level.

dangerousNEGRO is committed to Black empowerment, we just happen to use fashion and entertainment as a means to that end.  When you see someone wearing dangerousNEGRO there’s a high probability that they share our commitment.


MLK was a Revolutionary

by Tre B


Equality in a society based on one group dominating all others is a revolutionary concept.  MLK was a revolutionary.

Don’t get it twisted, despite the watered-down, docile version of the man they show you on TV and in tributes around this time of year MLK was really a revolutionary.  The reason he’s not with us today is because those revolutionary tendencies were showing through with more force with regard to the war in Vietnam and the economic empowerment of poor people in this nation.  He was truly a dangerous Negro, a Black man that defied that status quo and couldn’t be controlled like some of his contemporaries that are still with us today. Continue reading

Oscar Grant



Check out these two new designs by dN|Be apparel.

The whole situation around Oscar Grant is ridiculous and for every one of these incidents that hits the news, you gotta believe that there’s countless others.  It’s ok to get mad and vent that frustration via protests and whatnot, but we also need results.  When things like this happen we need to at least try to work within the system to get justice if for no other reason than to say that we tried, so if/when it fails they’ll know why they suddenly see ish burning to the ground.  One organization that efficiently works within the system is colorofchange.org.  Please visit, sign up, and support.

Teach the Babies

The Nsoromma School in Atlanta, GA

The Nsoromma School in Atlanta, GA

by Tre B.

Another testament to the failure of the Black and white media and my own ignorance, I just recently discovered these two great Black-controlled institutions in Atlanta: The Nsoromma School and the Imhotep Center of Education.  They take an Afrikan-centered approach emphasizing Afrikan values “to develop the whole child – the mental, physical, social, and spiritual aspects – so the children can work towards creating a more humane existence not only for themselves but for the entire world.”  If you don’t know what an Afrikan-centered consciousness is, read this book.

Imhotep Center of Education (ICE) has built its program around the concept currently known as African-Centered” education. Our holistic approach is based upon the premise that children will only excel academically and intellectually when the curriculum, teaching methodology, and environment reflects the builders of yesterday and the ideas of the future. Our belief in universal knowledge provides each student with the skills to meet the challenges of tomorrow. Continue reading

dangerousNEGRO hits the streets of NYC

Dedicated Ignorance: Pastor Ray Hagins

Spring ’09 Sneak Peek

michelle-obamamother-africa-brownmother-africa-2-blacksuperhero-purpleliberation-tee-armyask-me-tee-blackmuch more coming soon…